Marketing news, trends and insights straight out of Cleveland, Ohio.

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How to Measure ROI (and Why It’s So Important)

ROI is one of the most important metrics you can measure in the marketing... read more

The 4 Keys to Making Your Brand Memorable

Having a memorable brand is essential to an effective marketing strategy. Your marketing and... read more

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5 Reasons Your Market Research Is Misleading

Market research is indispensable, but it can also be misleading. Market research is one... read more

Why Your Logo Should Be Descriptive

What makes a logo descriptive, and why should you care? You probably already know... read more

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Is It Too Late to Start an SEO Campaign?

You might feel like it’s too late to start an SEO campaign, but is... read more

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5 Problems That Can Kill an Email Marketing Campaign

These issues can kill an otherwise promising email marketing campaign. Many marketers turn to... read more

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How Thought Leadership Can Make You a Better Content Marketer

Thought leadership can improve your content marketing approach. If you want your content to... read more

Where Good Marketing Ideas Come From

Where do the best marketing ideas originate? The greatest marketing campaigns always seem like... read more

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4 Problems Capable of Killing SEO Campaigns

SEO campaigns can crumble under the right conditions. Search engine optimization (SEO) is a... read more

How to Avoid Keyword Cannibalization in SEO

How to Avoid Keyword Cannibalization in SEO Keyword cannibalization can kill your SEO strategy.... read more