Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

How to Increase Email Traffic in a Marketing Campaign

Email marketing can be a powerful source of traffic, but how do you increase... read more

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Does It Pay to Be Aggressive in SEO?

An aggressive SEO strategy might pay off, but there are costs to keep in... read more

The 5 Audience Targeting Mistakes Most New Marketers Make

Audience targeting is vital, but it’s also susceptible to human error. One of the... read more

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Are Email Newsletters Worth It?

Email newsletters remain one of the best marketing strategies in terms of ROI. Email... read more

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5 Changes to Immediately Improve Your Content Marketing Strategy

Use these changes to give your content marketing strategy an instant boost. Content marketing... read more

Are Keywords Still Relevant for SEO?

Semantic search has called keywords into question, but they’re still valuable tools in SEO.... read more

How to Facilitate Creativity in Your Marketing Team

Higher creativity means more unique, effective marketing ideas. One of the secrets to a... read more

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5 Tips for Appealing to Emotions in Your Advertising

Emotional appeals are effective in advertising, but you have to be careful in how... read more

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How to Use Controversy in a Content Marketing Strategy

Controversy can help you improve your brand visibility and reputation. Many content marketers are... read more

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5 Common Mistakes When Reporting Marketing Analytics

Marketing analytics are only as reliable as the person presenting them. These days, marketers... read more