Marketing news, trends and insights straight out of Cleveland, Ohio.

Why Content Marketing Is the Best Investment You Can Make for Your Brand

There are several marketing strategies you can go with, but content marketing is by... read more

6 Quick Ways to Fix Your Content Marketing Strategy

6 Quick Ways to Fix Your Content Marketing Strategy

If you’re having trouble getting momentum with your content marketing strategy, try implementing one... read more

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The 3 Brand Rhetoric Tactics You Need to be Using

  Brand rhetoric is the vehicle that will improve the voice of your brand... read more

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Combining Brand Rhetoric with SEO: Balancing Your Content

  SEO is a major staple of any modern digital marketing strategy, but if... read more

3 Pillars of Rhetoric in the Social Media Marketing World

  Leveraging the three main pillars of rhetoric will allow you to take more... read more


Prize Content: 10 Tricks to Catch Attention

  One of the biggest challenges to writing great content is capturing interest—and these... read more

Girl in white and gray bubbles.

7 Words to Banish from Your Content Marketing Strategy

  Having a content marketing strategy puts you ahead of everyone who doesn’t have... read more

Looking Out

How Brand Rhetoric Can Get You Leads

  Brand rhetoric is a theory that focuses on crafting a unique brand voice,... read more

Improving Ethos: Quick Fixes to Build Your Authority

  Even without investing in a full brand rhetoric strategy, you can apply these... read more

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The 5 Biggest Brand Rhetoric Mistakes in Content Marketing

  Brand rhetoric can make or break your content marketing strategy, so avoid these... read more