Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

8 Ways an Agency can Improve Your Content Marketing Strategy

  It’s possible to run a standard content marketing strategy on your own, but... read more

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How Startup Tech Companies Lose Momentum Over Time

  Many startup tech companies eventually lose steam, but you can avoid that fate... read more

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Standing Out from Your Competition in Content Marketing

  The Internet is flooding with content marketers, but you’ll need to stand out... read more

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Trusting Your Instincts for Better Brand Rhetoric

  Improving the quality and personality of your content marketing and brand rhetoric can... read more

5 Rhetorical Strategies to Abandon Immediately

  Getting rid of these brand rhetoric strategies will increase your influence and improve... read more

Brand Rhetoric Case Study: Gillette

  Gillette is one of the best known brands of men’s razors, owned by... read more

Using Brand Rhetoric in an E-Commerce Platform: Top Tips

  Most companies have some kind of e-commerce platform, but you’ll need to adjust... read more

Brand Rhetoric Case Study: Facebook

  Facebook has rocketed in popularity from its inception in the early 2000s, but... read more

Brand Rhetoric Case Study BP

  From its origins as British Petroleum, BP has been a mainstay source of... read more

Brand Rhetoric Case Study: Toyota

Toyota’s brand rhetoric strategy is a staple element of its marketing and advertising campaign,... read more