Marketing news, trends and insights straight out of Cleveland, Ohio.


10 Ways to Maximize Your Higher Education Marketing Spend

Higher education marketing demands a high Return on Investment (ROI), or else your marketing... read more


The Most Common Mistake in Higher Education Marketing

  Higher education marketers often overlook this one essential step in developing a marketing... read more

4 Keys to Solid Branding in Higher Education Marketing

  Branding is everything.  It’s responsible for every new prospect’s first impression. It’s responsible... read more

Higher Education Marketing: One Simple Strategy to Generate Leads

  The world is becoming increasingly complex, and as a director in higher education... read more


Top 5 Lead Generation Strategies for Higher Education Marketing

  Colleges and universities sometimes struggle to recruit new candidates, especially when tried-and-true strategies... read more


Top 10 Branding Strategies for Higher Education Marketing

  Finding a branding strategy that works can mean the difference between a successful... read more


Inform, Don’t Sell for Positive PR in Higher Education Marketing

  You need to build positive PR for your higher education marketing strategy, but... read more