Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

Why Your Online Marketing Campaign Isn’t Working

Sometimes, your marketing campaign will seem to fall flat, but what’s really happening here?... read more

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5 Easy Tweaks to Try If You Aren’t Getting Conversions

Try these tweaks to improve the conversion rate of your website. Conversions are what... read more

5 Popular Social Media Marketing Approaches That Fail

Social media marketing is popular, but a number of flawed approaches prevent most practitioners... read more

5 Ways to Make Any Piece of Content Better

No matter what you’re writing, these strategies can make your content better. Whether you’re... read more

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The 5 Advantages of Using a Personal Brand to Complement a Corporate Brand

Personal brands offer many unique advantages that corporate brands simply can’t match. If you’re... read more

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Are Social Media Marketing Management Platforms Worth the Cost?

Social media marketing platforms are popular, but are they really worth the extra expense?... read more

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The 8-Step Plan to Start a Content Marketing Strategy

Here’s everything you need to know to start content marketing. You’ve heard about content... read more

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The 5 Biggest Mistakes Companies Make in Content Marketing

Content marketing is a valuable strategy, but too many companies make simple mistakes. In... read more

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Blurred store with seller and gadgets on the background. Purchase of headphones by fingerprint scanning in smart pay app.

The Two Major Components of Search Rank

Before you engage in an SEO campaign, you need to know these two major... read more

5 Things to Know Before Investing in Facebook Marketing

Facebook marketing is becoming increasingly popular, but is the strategy right for you? Facebook... read more