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Marketing news, trends and insights straight out of Cleveland, Ohio.

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How to Use Controversy in a Content Marketing Strategy

Controversy can help you improve your brand visibility and reputation. Many content marketers are... read more

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5 Common Mistakes When Reporting Marketing Analytics

Marketing analytics are only as reliable as the person presenting them. These days, marketers... read more

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What Types of Content Get the Most Social Shares?

Social shares are the gateway to greater content marketing popularity. Content marketing is only... read more

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How to Reduce the Costs of Online Marketing

Keeping online marketing costs low is an important factor for success. Online marketing is... read more

How to Change Your Marketing in the Wake of a Crisis

Pandemics and natural disasters can fundamentally change how you do business. If you’re like... read more

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5 Ways to Make Your Content Marketing More Exciting

Exciting content can help you get more views and more conversions. Lots of modern... read more

How to Use Brand Differentiation in a Marketing Campaign

Brand differentiation is one of your most powerful tools. Marketing campaigns aren’t guaranteed to... read more

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How to Build a Blog for SEO From Scratch

Blogs are a great way to optimize for search engines, but how do you... read more

How to Define and Research a Target Market

Defining and researching your target market is one of the most important steps in... read more

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5 Metrics to Define the Success of Any Piece of Content

These metrics will help you determine whether your content is successful. Content marketing is... read more