Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

What Is Growth Hacking and How Can You Use It?

Growth hacking is an advanced marketing strategy that can help your business grow. Are... read more

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How to Measure ROI (and Why It’s So Important)

ROI is one of the most important metrics you can measure in the marketing... read more

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5 Reasons Your Market Research Is Misleading

Market research is indispensable, but it can also be misleading. Market research is one... read more

Why Your Logo Should Be Descriptive

What makes a logo descriptive, and why should you care? You probably already know... read more

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5 Problems That Can Kill an Email Marketing Campaign

These issues can kill an otherwise promising email marketing campaign. Many marketers turn to... read more

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How Thought Leadership Can Make You a Better Content Marketer

Thought leadership can improve your content marketing approach. If you want your content to... read more

Where Good Marketing Ideas Come From

Where do the best marketing ideas originate? The greatest marketing campaigns always seem like... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

5 Types of Traffic to Track in Google Analytics

Monitor these types of traffic in Google Analytics for a better understanding of your... read more

The 7 Most Important Qualities for Your Marketing Agency to Have

Choosing a marketing agency is one of the most important decisions you’ll make. If... read more

How to Increase Email Traffic in a Marketing Campaign

Email marketing can be a powerful source of traffic, but how do you increase... read more