Marketing news, trends and insights straight out of Cleveland, Ohio.

Why Your Logo Should Be Descriptive

What makes a logo descriptive, and why should you care? You probably already know... read more

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5 Problems That Can Kill an Email Marketing Campaign

These issues can kill an otherwise promising email marketing campaign. Many marketers turn to... read more

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How Thought Leadership Can Make You a Better Content Marketer

Thought leadership can improve your content marketing approach. If you want your content to... read more

Where Good Marketing Ideas Come From

Where do the best marketing ideas originate? The greatest marketing campaigns always seem like... read more

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5 Types of Traffic to Track in Google Analytics

Monitor these types of traffic in Google Analytics for a better understanding of your... read more

The 7 Most Important Qualities for Your Marketing Agency to Have

Choosing a marketing agency is one of the most important decisions you’ll make. If... read more

How to Increase Email Traffic in a Marketing Campaign

Email marketing can be a powerful source of traffic, but how do you increase... read more

The 5 Audience Targeting Mistakes Most New Marketers Make

Audience targeting is vital, but it’s also susceptible to human error. One of the... read more

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Are Email Newsletters Worth It?

Email newsletters remain one of the best marketing strategies in terms of ROI. Email... read more

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5 Changes to Immediately Improve Your Content Marketing Strategy

Use these changes to give your content marketing strategy an instant boost. Content marketing... read more