Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

How to Increase Email Traffic in a Marketing Campaign

Email marketing can be a powerful source of traffic, but how do you increase... read more

The 5 Audience Targeting Mistakes Most New Marketers Make

Audience targeting is vital, but it’s also susceptible to human error. One of the... read more

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Are Email Newsletters Worth It?

Email newsletters remain one of the best marketing strategies in terms of ROI. Email... read more

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5 Changes to Immediately Improve Your Content Marketing Strategy

Use these changes to give your content marketing strategy an instant boost. Content marketing... read more

How to Facilitate Creativity in Your Marketing Team

Higher creativity means more unique, effective marketing ideas. One of the secrets to a... read more

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How to Use Controversy in a Content Marketing Strategy

Controversy can help you improve your brand visibility and reputation. Many content marketers are... read more

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5 Common Mistakes When Reporting Marketing Analytics

Marketing analytics are only as reliable as the person presenting them. These days, marketers... read more

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What Types of Content Get the Most Social Shares?

Social shares are the gateway to greater content marketing popularity. Content marketing is only... read more

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How to Reduce the Costs of Online Marketing

Keeping online marketing costs low is an important factor for success. Online marketing is... read more

How to Change Your Marketing in the Wake of a Crisis

Pandemics and natural disasters can fundamentally change how you do business. If you’re like... read more