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Marketing news, trends and insights straight out of Cleveland, Ohio.

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5 Ways to Make Your Content Marketing More Exciting

Exciting content can help you get more views and more conversions. Lots of modern... read more

5 Tips for Printing Your First Brochure

Print advertising is valuable, but only with the right strategy. Despite the prevalence of... read more

4 Types of Engagements That Matter for a Facebook Marketing Campaign

Measure engagements if you want to improve your Facebook campaign’s success. Facebook has historically... read more

How to Use Brand Differentiation in a Marketing Campaign

Brand differentiation is one of your most powerful tools. Marketing campaigns aren’t guaranteed to... read more

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3 Factors to Consider for All Your SEO Keywords

Keyword research is vital for your SEO efforts, but what, exactly, should you be... read more

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How to Build a Blog for SEO From Scratch

Blogs are a great way to optimize for search engines, but how do you... read more

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What Is the Difference Between Domain Authority and Page Authority?

Domain authority and page authority are similar, but represent two different measures. If you’re... read more

How to Define and Research a Target Market

Defining and researching your target market is one of the most important steps in... read more

4 Types of SEO Agencies Not Worth the Money

Not all SEO agencies are worth the money. Search engine optimization (SEO) is one... read more

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5 Metrics to Define the Success of Any Piece of Content

These metrics will help you determine whether your content is successful. Content marketing is... read more