Marketing news, trends and insights straight out of Cleveland, Ohio.

What Is Offsite Optimization in SEO?

Offsite optimization is just as important as onsite optimization in SEO. Last week, we... read more

search engine optimization - SEO

What Is Onsite Optimization in SEO?

Onsite optimization is crucial to maintaining an SEO strategy. Search engine optimization (SEO) is... read more

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6 Factors That Make a Page Ideal for Link Building

Link building requires attention to the quality of your internal pages. Search engine optimization... read more

The 7 Most Important Qualities for Your Marketing Agency to Have

Choosing a marketing agency is one of the most important decisions you’ll make. If... read more

How to Increase Email Traffic in a Marketing Campaign

Email marketing can be a powerful source of traffic, but how do you increase... read more

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Does It Pay to Be Aggressive in SEO?

An aggressive SEO strategy might pay off, but there are costs to keep in... read more

The 5 Audience Targeting Mistakes Most New Marketers Make

Audience targeting is vital, but it’s also susceptible to human error. One of the... read more

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Are Email Newsletters Worth It?

Email newsletters remain one of the best marketing strategies in terms of ROI. Email... read more

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5 Changes to Immediately Improve Your Content Marketing Strategy

Use these changes to give your content marketing strategy an instant boost. Content marketing... read more

Are Keywords Still Relevant for SEO?

Semantic search has called keywords into question, but they’re still valuable tools in SEO.... read more