Marketing news, trends and insights straight out of Cleveland, Ohio.

The 5 Audience Targeting Mistakes Most New Marketers Make

Audience targeting is vital, but it’s also susceptible to human error. One of the... read more

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Are Email Newsletters Worth It?

Email newsletters remain one of the best marketing strategies in terms of ROI. Email... read more

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5 Changes to Immediately Improve Your Content Marketing Strategy

Use these changes to give your content marketing strategy an instant boost. Content marketing... read more

Are Keywords Still Relevant for SEO?

Semantic search has called keywords into question, but they’re still valuable tools in SEO.... read more

How to Facilitate Creativity in Your Marketing Team

Higher creativity means more unique, effective marketing ideas. One of the secrets to a... read more

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5 Tips for Appealing to Emotions in Your Advertising

Emotional appeals are effective in advertising, but you have to be careful in how... read more

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How to Use Controversy in a Content Marketing Strategy

Controversy can help you improve your brand visibility and reputation. Many content marketers are... read more

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5 Common Mistakes When Reporting Marketing Analytics

Marketing analytics are only as reliable as the person presenting them. These days, marketers... read more

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What Types of Content Get the Most Social Shares?

Social shares are the gateway to greater content marketing popularity. Content marketing is only... read more

How to Increase ROI in an SEO Strategy

There are several ways to increase the ROI of your SEO strategy. Search engine... read more