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Marketing news, trends and insights straight out of Cleveland, Ohio.

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5 Tips for Appealing to Emotions in Your Advertising

Emotional appeals are effective in advertising, but you have to be careful in how... read more

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How to Use Controversy in a Content Marketing Strategy

Controversy can help you improve your brand visibility and reputation. Many content marketers are... read more

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5 Common Mistakes When Reporting Marketing Analytics

Marketing analytics are only as reliable as the person presenting them. These days, marketers... read more

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What Types of Content Get the Most Social Shares?

Social shares are the gateway to greater content marketing popularity. Content marketing is only... read more

How to Increase ROI in an SEO Strategy

There are several ways to increase the ROI of your SEO strategy. Search engine... read more

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How Link Building Works: The Basics

Link building is vital for SEO, but how exactly does it work? If you’ve... read more

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The 3 Most Important Technical Factors for SEO

These technical factors for SEO are vital to your success. In search engine optimization... read more

5 Reasons to Vet Your SEO Provider

Examine your SEO provider carefully before moving forward with a campaign. Search engine optimization... read more

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How to Reduce the Costs of Online Marketing

Keeping online marketing costs low is an important factor for success. Online marketing is... read more

How to Change Your Marketing in the Wake of a Crisis

Pandemics and natural disasters can fundamentally change how you do business. If you’re like... read more