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Marketing news, trends and insights straight out of Cleveland, Ohio.

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What Makes a Headline Effective?

If you want a content marketing strategy that works, you need effective headlines. If... read more

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Why Marketing ROI Is Hard to Calculate (and What You Can Do About It)

Marketing ROI is difficult to calculate, but you can come up with a good... read more

What Does a Webpage Need to Be Optimized for Search?

SEO requires you to spend time optimizing all your webpages. Search engine optimization (SEO)... read more

How Domain Authority Works in SEO

Domain authority is a fundamental concept to master in SEO. Search engine optimization (SEO)... read more

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5 Mistakes That Can Ruin Your SEO Campaign

These critical mistakes could compromise your SEO campaign. Search engine optimization (SEO) is a... read more

The 5 Reasons to Build Inbound Links to Your Blog

There are many good reasons to build inbound links to your blog. Link building... read more

Why Printed Ads Are Still Relevant in the Age of Digital Marketing

Despite the older, more traditional nature, printed ads are still a relevant and viable... read more

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5 Keys to Get Your Content Accepted by Publishers

Offsite content is important for any SEO strategy, but how do you get your... read more

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Is Guerrilla Marketing as Effective as It Seems?

Guerrilla marketing seems highly effective as a marketing strategy, but is it worth pursuing?... read more

5 Reasons to Work With a Full-Service Marketing Agency

Full-service marketing agencies are your best choice for cost-effectiveness. Like most businesses, you’re going... read more