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Marketing news, trends and insights straight out of Cleveland, Ohio.

How to Use Brand Differentiation in a Marketing Campaign

Brand differentiation is one of your most powerful tools. Marketing campaigns aren’t guaranteed to... read more

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3 Factors to Consider for All Your SEO Keywords

Keyword research is vital for your SEO efforts, but what, exactly, should you be... read more

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How to Build a Blog for SEO From Scratch

Blogs are a great way to optimize for search engines, but how do you... read more

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What Is the Difference Between Domain Authority and Page Authority?

Domain authority and page authority are similar, but represent two different measures. If you’re... read more

How to Define and Research a Target Market

Defining and researching your target market is one of the most important steps in... read more

4 Types of SEO Agencies Not Worth the Money

Not all SEO agencies are worth the money. Search engine optimization (SEO) is one... read more

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5 Metrics to Define the Success of Any Piece of Content

These metrics will help you determine whether your content is successful. Content marketing is... read more

How to Write a Pitch for Your First Guest Post

Use these strategies to write a pitch for your first guest post. Guest posts... read more

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Why You Need a Content Audit (and How to Perform One)

A content audit can help you revitalize a struggling campaign. Content marketing is a... read more

The 5 Most Important Factors to Choose an SEO Agency

TChoosing an SEO agency is a major decision, but these factors can help you... read more