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Marketing news, trends and insights straight out of Cleveland, Ohio.

Brand Rhetoric Case Study: Target

  Target has been a retail staple since its founding in 1902, eventually taking... read more

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Top 5 Lead Generation Strategies for Higher Education Marketing

  Colleges and universities sometimes struggle to recruit new candidates, especially when tried-and-true strategies... read more

Mediums and Messages

  Writing great content means paying close attention to your rhetoric, and making adjustments... read more

Then and Now: Why Web Design Keeps Changing

Web design has come a long way. Compare a modern mobile-optimized site to your... read more

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Top 10 Branding Strategies for Higher Education Marketing

  Finding a branding strategy that works can mean the difference between a successful... read more

A Search Engine Optimization Firm That Can Bring Your Ranking Up

Today, a good SEO company could help a wide variety of clients more visible... read more

Brand Rhetoric Case Study: Monster Energy

  Launched in 2002, Monster Energy quickly grew to become one of the best-selling... read more

Last Minute: What You Need to Know When You Need to Print NOW

  We’ve all been there. You have one or two days to get that... read more

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Inform, Don’t Sell for Positive PR in Higher Education Marketing

  You need to build positive PR for your higher education marketing strategy, but... read more

Riding Waves with Viral Videos

Viral videos are one of the greatest pieces of evidence for the utility of... read more