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Marketing news, trends and insights straight out of Cleveland, Ohio.

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Brand Rhetoric Case Study: Skittles

  Skittles are one of the most popular candies in the country, distributed by... read more

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7 Secrets to a Great Business Plan for Startup Tech Companies

  Without a solid business plan, you might compromise the initial potential of your... read more

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One Mistake Startup Tech Companies Can’t Afford to Make

  As an entrepreneur, you’re bound to make lots of mistakes, but making this... read more

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5 Marketing Tips to Learn from Iron Man

  Tony Stark, better known as Iron Man, has seen a recent resurgence in... read more

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Top 4 Social Media Platforms for Higher Education Marketing

Higher education marketing programs should always include social media management, and these four platforms... read more

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10 Corporate Buzzwords You Should Never Use Again

If you do any work in an office, odds are you’ve heard and used... read more

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4 Types of Content that Generate Leads

  An inbound marketing strategy can secure you a massive influx of new leads,... read more

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3 Unconventional Tricks to Improve Higher Education Marketing

  Higher education marketing usually requires much attention to unique strategies in addition to... read more

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Brand Rhetoric Case Study: Reese’s

Most of you are very familiar with the peanut butter and chocolate discs synonymous... read more

5 Marketing Tips to Learn from the Terminator

  The Terminator, a cyborg assassin portrayed by Arnold Schwarzenegger in a number of... read more