Marketing news, trends and insights straight out of Cleveland, Ohio.

Rhetoric Logos: Cut the Sales Talk

In Rhetoric, Logosis essentially the rational or logical appeal of your language. Complementing the... read more

Brand Rhetoric Case Study: American Express

American Express Company, often abbreviated as AmEx, is a financial company known for its... read more

Snowed In: Using Limits to Think Outside the Box

We’re right in the middle of winter, and that means any hint of moisture... read more

Ethos: Is Subtlety the Best Strategy?

Ethos is one of the three primary elements of brand rhetoric, and without it... read more

Ruby on Rails: The Ideal Development Platform

There are a lot of different programming languagesout there, some of which have increased... read more

Brand Rhetoric Case Study: Apple

Apple is one of the biggest and most respected companies on the... read more

Why Promotional Products are Still Relevant

Are promotional products a dying industry? Nope. Even though the onset of new technologies... read more

Content Marketing and Brand Rhetoric

We’ve introduced you to the concept of Brand Rhetoric, which essentially means using the... read more

New Year, New Strategies

Well, here we are, 2013, and if you’re like most Americans, odds are you’ve... read more

Last Minute Christmas Season Strategies

The Christmas shopping season is drawing to a close, so if you haven’t leveraged... read more