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Marketing news, trends and insights straight out of Cleveland, Ohio.

The 3 Main Elements of a Successful SEO Strategy

If you want to succeed in SEO, you need to pay attention to these... read more

What Are the Biggest SEO Mistakes New Business Owners Make?

SEO is a complicated strategy that leads to significant mistakes. New business owners often... read more

The 5 Most Important High-Level Priorities for Your Marketing Campaign

Figure out these important priorities for your marketing campaign. There are dozens, if not... read more

Why It’s Harder Than Ever to Get Organic Visibility in Social Media

Organic visibility is difficult to achieve in the modern world of social media marketing.... read more

Which Is More Important: SEO or Content Quality?

Should you focus more on quality content or SEO? If you’re just getting started... read more

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How Long Does It Take to See SEO Results?

SEO is a great strategy, but it takes a long time to develop. Search... read more

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How to Get a Site Indexed in Google

Before you can practice SEO, your site needs to be indexed in Google. Google... read more

Handwriting of Content Marketing word in notebook on the wood table

What Makes a Headline Effective?

If you want a content marketing strategy that works, you need effective headlines. If... read more

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Why Marketing ROI Is Hard to Calculate (and What You Can Do About It)

Marketing ROI is difficult to calculate, but you can come up with a good... read more

What Does a Webpage Need to Be Optimized for Search?

SEO requires you to spend time optimizing all your webpages. Search engine optimization (SEO)... read more