5 Tips for Printing Your First Brochure
Print advertising is valuable, but only with the right strategy.
Despite the prevalence of online marketing techniques, print-based traditional advertising still has a place in your marketing strategy overall. Printed materials are inexpensive these days, even in small runs, and can be a great way to appeal to a local market (or a demographic who doesn’t engage with brands online).
One of the most common entry points to the world of print advertising is with brochures. But what can you to make your first printed brochure successful?
- Understand your demographic. First, make sure you’re creating a brochure for a specific demographic. If you design, print, and distribute the brochure simply to maximize the number of people who see it, you’ll sacrifice relevance in its appeal. Research and specifically target a market segment.
- Do something original. There are millions of companies like yours that have printed brochures in the past, and you’ve likely encountered thousands of brochures in your own life. If you want a chance at standing out, you’ll need some way to make yourself look unique. Do something original and/or inventive.
- Work with a designer. It’s tempting to try and manage your own design, especially if you want to save money, but it’s usually better to work with a professional graphic designer. Your finished product will be much more refined.
- Choose the right stock. You’ll have a number of options for your brochure, but your choice in stock is one of the most important. Consider choosing a thicker stock if you want something more durable, capable of making a better impression. It may be slightly more expensive, but it’s worth it.
- Equip yourself to measure and analyze. Finally, make sure you have the tools and processes in place to measure and analyze your results. That way, you can track your progress, get ideas for future print projects, and calculate your return on investment (ROI).
Are you interested in printing a brochure, flyer, or other form of printed advertising for your business? Contact us for a free quote today!