Top 7 Channels of Inbound Marketing
Inbound marketing is where it’s at. Instead of jumping through hoops to try and sell to your prospective clients, build your own value and let them come to you. It’s cheap, it’s modern, it’s effective, and with the right combination of strategies it can be fun, too. But if you’re not sure where to start, it can be a bit intimidating.
That’s why we made things a little bit easier. Take a look at these top seven channels for inbound marketing; some of them can be implemented immediately, and some of them may already be in progress at your company!
1. Blogging. Far and away the best and most useful inbound marketing channel, most websites have a blog already. Post at least once a week, with more results for more content, and follow best practices to optimize your content for SEO. Just make sure your content is engaging, and not just fluff to fill page space.
2. Whitepapers. Whitepapers are another, more intensive content marketing strategy similar to blogging. Make your whitepapers very specific, and make sure they are rich with statistics and useful information.
3. Press Releases. Syndicate your press releases through multiple platforms to see the best results, and always use links back to your site.
4. Social Media. Social media is useful as a platform for unique content and as a syndication platform for content from other channels. Twitter and Facebook are the easiest to use and the most popular.
5. Resource Guides. Similar to blogs and whitepapers, consider housing a Resources section on your site that individuals and companies can use to find information on specific subjects.
6. Podcasts. Podcasts are highly popular, but will take a bit of work to start. Be consistent and make sure to reward your listeners.
7. Video Marketing. Use informational or entertaining videos to generate a following, and always make sure to tie your promotional videos into your other channels.
The more channels you can use effectively, the more impact you’ll see. Just make sure your content is always worth reading—filling your strategy with fluff is a waste of time.
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