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What’s the Best Way to Handle Marketing: In-House, Agency, or Freelancers?

There are several possible approaches to handle your marketing strategy, but which one is the best?

There are many different approaches to handle your marketing strategy. You could hire a team of people in-house to coordinate your efforts. You could enlist the help of a marketing agency, delegating most or all of your strategy to them. Or you could employ a team of freelancers to take care of your marketing tasks as needed. You could even use a combination of these methods.

But which approach is the best?


In terms of cost, you might believe working with an agency is the most expensive, but in reality, paying for full-time salaries of an in-house team is much more expensive. Utilizing freelancers is typically the least expensive option, but it also comes with some downsides, so working with an agency is middle-of-the-road.


You’ll have the most direct control over your marketing strategy if you work with an in-house team and retain leadership over them. However, you can also retain decision-making power over freelancers or over your marketing agency; it all depends on how you want to play it.


Expertise varies wildly across all three domains. Freelancers range from totally inexperienced to highly experienced, and your in-house team could run the gamut as well. Overall, agencies tend to offer the most expertise, since they grant you access to an entire team of specialists, rather than just one or two experts in the field.


Flexibility is also important; you need to know that your strategy can adapt with the times, and evolve if it isn’t working out. Most approaches will grant you some degree of flexibility, but working with freelancers often grants you the most. When you work with an agency, you’ll need to choose an agency that’s adaptive, rather than one fixated on old-school tactics or one confined to only one approach.

If you’re interested in learning more about how an agency can help you master your marketing strategy, contact Quez Media today!

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